Who is your character?

Every story starts with a character. But it’s only when that character’s ambition is defined clearly that the story takes shape. When we define something our customer wants, they start paying attention. Start by identifying who your character is.

• Our character is a server admins and/or a computer enthusiast looking to simplify the management of their PHP applications

Aspirational Identity

Who does your customer want to become as it relates to your brand? (Or, how does your customer want to be perceived by others as it relates to your brand?)

• They want to be known for providing stable and flexible solutions

What do they want?

What does your customer want as it relates to your brand? (List things potential customers might want from your brand.)

• They want to stop debugging issues because things are configured differently in different environments
• They want to dramatically reduce the effort of deploying their applications to different platforms
• They want a lightweight & performant docker image
• They want the flexibility of matching the docker image to the way they run their own systems

Villain

A story really gets interesting when a conflict is defined. You must talk about your customers’ problems over and over. Is there a root cause of your customers' problems? Can you personify this root cause as a villain? What is the villain in your customer's story?